Sound familiar
You're already selling. The product works. But growing wholesale still means:
Outreach that happens in the gaps between everything else you're running.
No real list of who the right wholesale accounts even are.
Replies and follow-ups tracked in a spreadsheet, a DM, and your memory.
No visibility into pipeline until a deal lands — or doesn't.
“You don't need more hustle. You need a system that runs whether or not you have time to think about it this week.”
How it works
From target accounts to sales-ready opportunities.
A three-step system built around the way wholesale actually works — starting with the right accounts, not just a big list.
Market Map
Prioritised wholesale accounts by fit, segment, geography, and buying potential.
Outbound Engine
Campaigns, personalisation, enrichment, and follow-up logic built around the right accounts.
Opportunity Handoff
Interested replies routed into a clean pipeline with context, stage, last touch, and next action.
I run every step of this personally. There's no junior account manager learning on your account — it's me, end to end.
Why work with me
Why one person,
not an agency.
Direct access. You talk to the person actually doing the work, every time.
Faster iteration. No layers of account managers slowing down a campaign tweak.
Founder-to-founder understanding. I know what it’s like to run lean and need results, not reports.
More attention, not less. Working with me early means more of my attention, not less.
Case study · Activewear brand
28 opportunities generated in 8 weeks.
8.26%
reply rate
28
opportunities generated
£36,400
annualised pipeline
Who's behind this
I'm Alessio, a GTM operator building wholesale growth systems for product brands.
My background spans e-commerce, SaaS, outbound, CRM, and business development. I've spent years close to the commercial engine of companies — understanding customers, testing channels, and turning scattered go-to-market activity into something structured and repeatable.
I started Distribution Lab because too many product brands know they could grow through retailers, clinics, studios, and specialty stockists — but the process is manual, inconsistent, and founder-dependent. I build the system behind that motion.
Book a callReady to start
Let's build your wholesale pipeline.
Book a 20-minute call, or send your current setup and I'll get back to you with what I see.