Independent GTM operator
Distribution, engineered.
I build outbound and go-to-market systems for SaaS teams and consumer brands, from sales pipeline infrastructure to wholesale growth.
What I build
Commercial systems built around the way you sell.
Outbound and pipeline systems
For SaaS companies and sales teams that want to spend more time in conversations and less time building lists. I build the targeting, data, enrichment, outreach and CRM workflows behind a more structured outbound motion.
See SaaS result ↓Wholesale outbound
For DTC and consumer brands looking to reach retailers, professional buyers and other relevant stockists. I build the market mapping, account targeting, outreach and opportunity handoff behind a new wholesale channel.
See wholesale result ↓GTM systems and advisory
Not every GTM problem fits neatly into a predefined service. If you want to pressure-test a direction, discuss a commercial bottleneck or improve an existing system, I'm always open to a conversation.
Selected results
Systems that create measurable movement.
A selection of outbound systems built across SaaS and consumer brands—from scaling an established sales motion to creating a wholesale pipeline from the ground up.
Scaling outbound without adding operational drag.
Improved the outbound workflows supporting an international SaaS company's SMB motion, increasing email output by 200% and contributing to 35% revenue growth across the segment.
Campaign operations · Workflow improvement · Pipeline generation
Building a wholesale pipeline from the ground up.
Built the market mapping, account targeting, enrichment, outreach and CRM workflow behind a new retail acquisition motion—turning targeted outreach into qualified commercial opportunities.
Market mapping · Enrichment · Outreach · Attio CRM
How I work
Focused work. Visible progress.
Every engagement is organised around clear objectives, focused sprints and decisions shaped by what the data is showing.
Objectives first
Start with a clear commercial objective and define what progress should look like.
Work in sprints
Break the engagement into focused cycles with defined priorities, actions and deliverables.
Agile by default
Review what is being learned and adjust the direction as new information emerges.
Data over assumptions
Use market, campaign and pipeline data to decide what should happen next.
About
Independent, hands-on and international.
I'm Alessio, founder of Distribution Lab. I've always worked in international settings, including working in the US and with teams in the UK.
My background spans SaaS, ecommerce, business development, outbound and CRM. Clients work directly with me, from understanding the commercial problem to building and improving the system behind it.
Have a GTM problem worth discussing?
Tell me what you're working on. I'll tell you honestly where I think I can help.
Start a conversation