Independent GTM operator
Distribution, engineered.
I build outbound and go-to-market systems for SaaS teams and consumer brands, from sales pipeline infrastructure to wholesale growth.
What I build
Commercial systems built around the way you sell.
Outbound and pipeline systems
For SaaS companies and sales teams that want to spend more time in conversations and less time building lists. I build the targeting, data, enrichment, outreach and CRM workflows behind a more structured outbound motion.
See SaaS result ↓Wholesale outbound
For DTC and consumer brands looking to reach retailers, professional buyers and other relevant stockists. I build the market mapping, account targeting, outreach and opportunity handoff behind a new wholesale channel.
See wholesale result ↓GTM systems and advisory
Not every GTM problem fits neatly into a predefined service. If you want to pressure-test a direction, discuss a commercial bottleneck or improve an existing system, I'm always open to a conversation.
Selected results
Systems that create measurable movement.
A selection of outbound systems built across SaaS and consumer brands—from scaling an established sales motion to creating a wholesale pipeline from the ground up.
Scaling outbound without adding operational drag.
Improved the outbound workflows supporting an international SaaS company's SMB motion, increasing email output by 200% and contributing to 35% revenue growth across the segment.
Campaign operations · Workflow improvement · Pipeline generation
Building a wholesale pipeline from the ground up.
Built the market mapping, account targeting, enrichment, outreach and CRM workflow behind a new retail acquisition motion—turning targeted outreach into qualified commercial opportunities.
Market mapping · Enrichment · Outreach · Attio CRM
How I work
Focused work. Visible progress.
Every engagement is organised around clear objectives, focused sprints and decisions shaped by what the data is showing.
Objectives first
Start with a clear commercial objective and define what progress should look like.
Work in sprints
Break the engagement into focused cycles with defined priorities, actions and deliverables.
Agile by default
Review what is being learned and adjust the direction as new information emerges.
Data over assumptions
Use market, campaign and pipeline data to decide what should happen next.
About
The person behind Distribution Lab.
I’m Alessio, an Italian and American growth operator and founder of Distribution Lab. I’ve worked across B2B SaaS, ecommerce, sales and digital marketing, always with international teams and an eye toward growth.
Alongside those roles, I’ve started ventures of my own. Being responsible for finding customers, testing ideas and making things work has shaped how I approach a business problem: ask questions, understand the constraints, and connect the strategy to the work it requires.
I’m naturally curious and analytical. I enjoy bringing different perspectives together, figuring out why something isn’t working, and finding ways to improve it. Technology interests me most when it gives people more room to think, make decisions and do meaningful work.
Distribution Lab brings those interests together. I work directly with founders and teams to turn commercial problems into practical GTM systems, combining targeting, data, outreach and CRM workflows with the judgment to decide what is worth building.
