Wholesale Pipeline

Live overview

Last 7 days

Opportunities

132

↑ 28%

Qualified

48

↑ 31%

Meetings

17

↑ 21%

New Accounts

6

↑ 50%

Pipeline Value

$312K

↑ 42%

Prospecting

132+28%
New leads42
Enriched90
+28

Outreach

84+24%
Emails sent221
Replies34
+18

Follow-up

56+35%
Follow-ups142
Replies22
+11

Qualified

48+31%
Qual. leads48
Meeting rate32%
+7

Stockist call

17+21%
Meetings17
Show rate71%
+5

Pipeline value

$312,400 +42%

GTM Systems · D2C & Wholesale

Turn messy wholesale
into a repeatable
revenue system.

We build AI-powered GTM systems that turn scattered outreach into structured retailer pipeline — and keep it running.

Book a GTM AuditSee how it works
founderfounderfounder
Built for founder-led consumer brands22 opportunities · 45 days
01

Map the market

Google MapsGoogle Maps
Directories
Local Search
ApifyApify
02

Segmenting

Clayclay
Deduplication
Enrichment
Category Tagging
Tiering

Tier 1

Highest fit

Tier 2

Good fit

Tier 3

Long-tail

03

Connecting

Instantlyinstantly
Campaign A
Campaign B
Follow-up Sequence
AttioattioCRM & Pipeline
New Accounts
Account 01
Account 02

What Distribution Lab Does

Bring your products to market with GTM systems.

Distribution Lab builds the operating layer founder-led brands need to identify real market opportunity, prioritize the right segments, and create a commercial motion that compounds over time.

What Gets Built

From target accounts to
sales-ready opportunities.

Distribution Lab builds the outbound and CRM infrastructure that helps consumer brands find the right wholesale accounts, start qualified conversations, and hand warm opportunities to the sales team with a clear next step.

01

Market Map

Prioritised wholesale accounts by fit, segment, geography, and buying potential.

OutputSegmented target list and priority accounts.
02

Outbound Engine

Campaigns, personalisation, enrichment, and follow-up logic built around the right accounts.

OutputLive campaigns that create warm conversations.
03

Opportunity Handoff

Interested replies routed into a clean pipeline with context, stage, last touch, and next action.

OutputSales-ready opportunities for your internal team.
Signal to Pipeline
412 target accounts
Warm

Oliver & Co.

Next: Send samples

Call booked

Botanica

Next: Prep brief

Range requested

The Edit Studio

Next: Follow up Fri

Resources

Tools to build your GTM system.

Practical templates, guides, and frameworks from live GTM work. Free to use.

Template

GTM Audit Framework

A structured template to map your current commercial motion, identify gaps, and prioritise what to fix first.

Coming soon →
Guide

Cold Email That Actually Works

How to write outbound sequences that get replies — ICP targeting, messaging structure, and follow-up logic.

Coming soon →
Workbook

ICP Definition Workbook

Define your ideal customer profile across segment, pain, trigger, and persona before you write a single email.

Coming soon →
Checklist

CRM Setup Checklist

The exact pipeline stages, field structure, and ownership rules we install in every GTM sprint.

Coming soon →

Ready to start

Want a clearer GTM system?

Send us your current growth setup. We'll help you see what is missing, what is working, and what to fix first.

Book a GTM AuditSend a message